Successful business owners spend a great deal of time trying to understand what motivates their clients to buy and what packaging evokes the greatest response in a variety of retail settings. Distributing to multiple demographic targets can be tricky. That is why most glass fillers focus on their core competence, whether they are selling in local retail stores or merchandising through national retail chains. This discussion has to do with upscale shoppers - what glass packaging motivates them to buy and what shapes and styles of glass jars do they purchase.
Choosing a specific style of glass container is a complex process. Most glass fillers, from candle makers to gourmet food packers, try many different styles before they see a positive market reaction. In truth, most businesses don't really understand the purchasing habits of their target markets so I'm going to boil this down to what motivates high consumers: (1) unique presentation, (2) modern design and (3) a bright, clean finish. To optimize your sales, I would recommend using Libbey glassware.
Libbey Glass is the largest and best of the trend glassware manufacturers serving the industrial space. Using a proprietary manufacturing process that yields a high sheen, Libbey's unique, designer shapes and ultra clean, sparkling glass covers the gamut of home décor styles in America. For affluent shoppers, the Libbey Status, Libbey Candle Bowls, Libbey Interlude and Libbey Vibe jars are all outstanding movers. If you live in the south, geometric shapes work best: Libbey Square jars are everywhere you want to be, from the smallest coffee and tea house to the largest kitchen supply center or candle shop.
If your customers are more traditional, I would go with the Libbey Lucida collection. This looks and feels a lot like a Libbey Apothecary jar, but instead of purely straight sides, the Lucida has terracing at the top and bottom of the jars. Your target customer will be pleased that they are still getting a traditional style, but with a little pizzazz. Another traditional style that seems to appeal to this crowd is the tumbler - basically you are going to offer a simple, straight sided drinking glass like the Libbey Double Old Fashioned or Lexington Old Fashioned. Regardless of the setting, the simplicity and beauty of the Double Old Fashioned fits with any home décor and thus appeals to the widest group of consumers.
Lastly, and no less important, always conduct some market tests on each shape and style. Your Libbey distributors will be more than pleased to send you several sets of samples for testing. With a little effort, you'll discover the Libbey shapes that work best for your high end clientele.
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